Hot Stuff

A playful SPF and after-sun gel brand inspired by vintage 80s beach culture. Designed to protect and soothe sun-kissed skin, Hot Stuff blends retro aesthetics with modern skincare sensibilities. The brand embraces bold typography, sun-faded colors, and tongue-in-cheek copy to create a nostalgic yet functional product perfect for summer lovers. Whether you’re hitting the beach or cooling down after a sunny day, Hot Stuff is all about turning down the burn and turning up the glow.

Creative Direction

Branding

Packaging

Adobe Illustrator

Adobe Dimension

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